In-person networking events are a staple in business. You walk into a room, shake hands, make introductions, and start conversations to build relationships that can lead to opportunities. It’s a tried-and-true way of making connections and growing your professional circle.
But what if you showed up to a networking event and didn’t say a word? You wouldn’t get very far, would you? Now, imagine that same concept applies to your social media presence.
In today’s world, social media is the digital networking room, and if you’re not actively posting and engaging, you’re essentially standing in the corner, silent. You can have all the connections and followers in the world, but if you’re not showing up regularly, contributing value, and joining the conversation, you're missing out on a massive opportunity to grow your business.
Why Social Media Matters
It’s Where Your Audience Is Most people check their social media daily—sometimes hourly. Your potential customers and clients are already hanging out there, waiting for you to show up. If you’re not posting, they’re not hearing from you, and worse yet, they’re likely hearing from your competitors.
It Extends Your Reach Beyond Local Networks Networking in person is fantastic, but it’s limited by geography. With social media, you can connect with people across the globe. Suddenly, your audience isn’t just the 50 people in a local room—it’s thousands, even millions, of people who may be interested in what you have to offer.
Consistency Builds Trust Just like with in-person relationships, consistency matters. When you show up consistently on social media, your audience begins to trust you. They know you're not just there for a one-off post but as an ongoing part of their feed and, ultimately, their lives.
You Need to Post—Period
If you’re not posting to social media regularly, it’s like attending a networking event and refusing to speak. You might as well not be there at all. Showing up and posting isn’t about just filling space—it’s about being part of the ongoing conversation in your industry, contributing value, and staying top of mind for your audience.
Fat Bird Marketing Can Help You Soar
We get it—running a business takes time and energy. Keeping up with your social media and newsletters can feel like a full-time job in itself. That's where Fat Bird Marketing steps in. We help so many clients with their ongoing social media management and email newsletters, creating tailored content that aligns with their brand voice while keeping their audience engaged.
We offer monthly plans that let you focus on what you do best—running your business—while we handle the social side. Whether it's crafting the perfect posts, engaging with your audience, or creating newsletters that convert, we’ve got you covered.
The Balance of In-Person and Online Networking
Of course, we’re not saying in-person networking isn’t important—it absolutely is! In fact, it works hand-in-hand with your social media efforts. When you meet someone at an event, the first thing they’re likely to do afterward is check your online presence. If your social media profiles are inactive or non-existent, it sends a signal that you’re not fully engaged with your audience.
On the flip side, social media allows you to build on the relationships you’ve started in person. It provides an easy way to stay in touch, offer additional value, and keep the conversation going long after the event ends.
Get Social, Get Talking
The bottom line: both in-person networking and social media are crucial to building a thriving business. You wouldn’t walk into a networking event and just stand there, so don’t do it online either. Start posting, engage with your audience, and make your voice heard.
And if you’re feeling overwhelmed by the demands of social media, don’t worry—Fat Bird Marketing is here to help. Our expert team can create a monthly plan that takes social media and newsletters off your plate, so you can stay focused on growing your business.
Ready to elevate your social presence? Let’s chat!